School of Art, Design and Media
BA (Hons) Advertising
What's it about?
All things advertising: campaign strategy, creative ideas, planning media and managing campaigns.
What will I learn?
With the explosion of new media there is an increased demand for fresh talent familiar with the contemporary media landscape.
You'll cover theory, critical analysis and real life practice for both the creative and and the management sides of advertising. We aim to help you become a creative individual able to think strategically and as a strategic thinker who can express their ideas creatively.
Designers and Art Directors (D&AD) provides us with advertising partners such as Leo Burnett, Ogilvy and Mather and St Luke's who will set you live briefs, provide lectures and offer work placements.
If you come from industry, this course will integrate academic, practical and work-based learning to equip you with relevant skills to enhance your employment opportunities.
You have the option of combining advertising with modules in event management.
Who's it for?
Students with creative minds who want to work in a dynamic, yet professional environment. Anyone who is interested in becoming an advertising Planner, Buyer or Handler will benefit from this course.
Past graduates of University of West London have been recognised as 'Best New Blood' and presented with gold awards at the very prestigious and internationally recognised Designers and Art Directors (D&AD) creative talent.
Find out more about our courses in Advertising