West London Business School Subjects

Marketing


What is it?

Globalisation has placed marketing expertise at the forefront of managerial success. Marketeers ask themselves: why are some organisations more effective in selling their products and services to customers than others? How do organisations decide what products to sell, how much to charge, how to inform and persuade their customers?  If you feel inspired by the prospect of shaping global business through marketing, we can help you take your next step.

Who's it for?

Anyone wishing to pursue careers in marketing via our undergraduate and postgraduate courses, can study either full-time or part-time at Ealing. We also offer the professional Chartered Institute of Marketing (CIM) courses part-time at Ealing. 

What can I study?
Whether you are looking to broaden your marketing knowledge, or are already working in this area and are looking to improve your skills and move your way up the career ladder, there is a course for you. Each course aims to help you to understand these marketing issues in a business context and to acquire skills that will enable you to gain employment in a variety of jobs in marketing, business and advertising.

Undergraduate

BA (Hons) Business Studies with Marketing

Postgraduate

MA Marketing

Marketing - Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading internationally recognised institute for the development of professional marketing qualifications. We offer a range of qualifications to suit all age groups with varied qualifications and experience. Students become members of the CIM and enjoy a wide variety of benefits and networking opportunities.

Professional Certificate in Marketing

The first rung in the ladder of professional marketing qualifications. This course includes marketing fundamentals such as the marketing planning process, the importance of marketing information and stakeholder marketing activities. Assessment for the course is through CIM set assignments and exams.

 Professional Diploma in Marketing

Suitable for graduates, the diploma also provides a grounding in marketing planning and research as well as management at an operational level. Assessment for the course is through coursework and exams.

Download our brochures

MA Marketing (pdf, 346 kb)

MA International Marketing (pdf, 433 kb)