BA (Hons) Graphic Design (Visual Communication and Illustration)

Course summary

Based in London, this course is ideally placed to help you develop a career in the exciting and burgeoning world of the creative industries.

Everything is Graphic Design. In the fast moving world of contemporary visual communication, Graphic Design shapes the way we see and interact with our world.

The course is founded on established Graphic Design processes such as:

  • typography
  • print design
  • illustration
  • design development.

While at the same time it is rigorously contemporary and forward looking and embraces:

  • motion graphics
  • web design
  • design for mobile devices
  • animation
  • conceptual design thinking.

Course detail

Course overview
During the course you will be encouraged to explore and express your ideas through a range of relevant media. The course team will help you develop your skills in:

  • conceptual and critical thinking
  • typography
  • design drawing
  • illustration
  • screen-based and digital media

to equip, help focus, and prepare you for your future career within the visual communications industry.

While the course is practically driven with studio and workshop teaching practice, we also provide the opportunity to examine the historical and cultural context of contemporary art and design disciplines, and understand their value in helping to meet the creative and intellectual demands and challenges of this exciting subject area.


Year One

  • Visual Studies
  • Digital Skills
  • Research and Referencing
  • Image Making
  • Typography
  • Ideas, Development and Context.

Year Two

  • Word and Image
  • Narrative Structures
  • Ideas and Perspectives
  • Professional Graphic
  • Design Practice
  • Designing for Interaction
  • Negotiated Projects.

Year Three

  • Design Portfolio
  • Experimental Communications
  • Concept Development
  • Professional Presentation
  • Major Project.

Entry requirements

260 UCAS tariff points at Level 3 which would normally include at least two subject areas, and include an art and design related subject plus GCSE English and Maths (A*-C).

Applicants with no formal qualifications will be considered on an individual basis.

International students need to meet our English language requirement at either IELTS at 6.0 or above and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications. Please visit to check for local equivalencies.

We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our English Language courses


UK fees

Main fee

International (non-UK/EU) fees

Main fee
Find out if you are a home or overseas student.


Find out more about funding, scholarships and bursaries

Please note that fees given are per academic year unless otherwise stated, and may be subject to change. Costs can increase each year.

How to apply


Candidates in receipt of an offer will be invited to an applicant day where creative work can be discussed with staff.

Tips on applying

Students will also be asked to bring along a portfolio of work.

For further details about the portfolio please download our Portfolio Guide (pdf, 56Kb)

Apply for this course

During the course

Notable aspects

This course has been designed to reflect the broad arena in which visual communication now operates.

All our academic staff have extensive professional, practice-led and teaching experience.
The course offers:
- small group sizes and individual tutorial system
- opportunities for work placement through the school's placement officer
- emphasis on developing your own individual visual language within the curriculum.

Special resources

Being London-based we make full use of the numerous galleries, exhibitions, design lectures and other events the city has to offer. If student demand is sufficient we can also organise study trips to parts of the UK and Europe.

Third Year students exhibit at New Designers graduate exhibition.

Teaching methods

The course team use various teaching methods, including lectures, workshops, studio-based sessions and seminar groups. With only a select number of students on the course, we are able to support you throughout your studies, often on a one-to-one basis. We pride ourselves on knowing our students, and work closely with you to help you find your visual voice.

What our students say

Danni Scoble, BA (Hons) Graphic Design student

Marta Labuda, BA Graphic Design graduate

"Three words to describe my university experience:  Tough. Worth it.

My favourite aspect of university life was the social life, meeting new friends and being a student ambassador.

My favourite aspect of the course was working in a studio.

Next is a career in graphic design.

In five years' time I see myself as Head of Design.

Jobs and placements

Work opportunities

Developing professional, suitably equipped practitioners who are able to work in the creative industries is one of the key philosophies sitting at the heart of the course. To this end the course structure has been developed to take advantage of many different ways to develop learning from work related opportunities.

The Professional Graphic Design Practice module at Level 5, as the title suggests, has a focus on preparing students for the professional world, and seeking a work placement during the vacation between Levels 5 and 6 is a significant aspect of the curriculum.

At Level 6 the Design Portfolio module features live and/or competition briefs, which have been formulated by clients and industry professionals to give students real creative problems. These projects are assessed against professional standards and give you the opportunity to consider your work within an industry context. Finally, the Professional Presentation module is designed to help you secure your dream job with projects to enhance your portfolio, prepare your CV and self promotional material, and contribute to New Designers - the largest design graduate exhibition in the UK.

Work placement, internship and live project opportunities are frequently promoted through the Schools placement officer. Students will be prepared and supported through the preparation of your creative portfolio throughout the course.

Finally, embedded in the subject area and the course is the philosophy of entrepreneurship, where you will be encouraged to view your creativity and skills sets as a tangible assets which can be developed and used within a commercial arena.

Career and study progression

On completion of the course you should have all the skills and experience necessary to pursue work within:

  • graphic design studios
  • interdisciplinary consultancies
  • publishing houses
  • new media/multimedia studios
  • advertising agencies.

A number of former students have also been successful in setting up their own design businesses. Students pursuing a career in illustration work generally on freelance commissions.

Study progression

On successful completion of your bachelor's degree you can pursue post-graduate studies in your chosen field.

We have a wide range of postgraduate courses offered by the London School of Film, Media and Design. See our postgraduate courses page to view all the courses on offer.