Promoting your work
The internet, and social media in particular, offers countless opportunities to promote your own work. It is worthwhile spending a little time doing so, as you may be able to increase the readership of your work, while expanding your professional network, as well increasing the chance of your work making an impact within your subject area and beyond.
Below are some ideas you may consider to extend the reach of your work:
- Deposit your work in the UWL Repository. The repository is well indexed and improves the chance of your work being discovered via search engines. The links are permanent and less likely to be ‘broken’ in a few years’ time
- Share links to your work on social media (eg Twitter, Facebook, Linkedin) using a link to an open access version of your work where possible to make sure those clicking the link can read the work
- Include a link to a new article/book in your signature. This takes very little effort, but means that whenever your email your colleagues or others, they can easily access and read your new work
- Follow up on any substantive mentions of your work on social media. Keeping a conversation going can help to produce downstream impact, especially if you’re engaging with practitioners or professionals. You can use tools such as Altmetric Explorer to track mentions of your work
- Write a lay summary of your research to post on your personal webpage or blog, or introduce your work on relevant online discussion boards
- See if you can contribute to a group blog or write an article for a popular commentary site such as The Conversation
- Create and manage an ORCID and Google Scholar profile. This will allow you to keep all your publications together and encourage people to explore your other works if they find one article of yours. A Google Scholar account will also allow you to track citations of your work
- When writing your article/chapter/book: make sure your title includes keywords to improve its standing on search engines, and make sure these keywords are repeated in the abstract. If asked by a journal to provide keywords, do so. With books/book chapters, publishers will usually provide advice on this
- Create and use a Twitter account. This allows you to more easily engage with a wider network of academics, professionals, policy-makers and journalists.
- Follow the people who you would like to follow you and engage with your work: other researchers, journalists, practitioners, policy-makers
- Target your posts to your intended audience. Posting more plain language tweets is more likely to attract non-academics, for example. Post relevant news and articles which would interest your followers
- Use hashtags (#): this makes it more likely for people to pick up on your work when searching for certain topics
- When attending conferences, use the conference hashtag – make yourself known to other people tweeting
- Consider reserving your account only for professional tweets – don’t post about your personal life, as this may be off-putting to some of your followers.
- LSE Impact Blog (articles and tips for promoting your work: relevant for all disciplines)
- Fast Track Impact (training and resources for researchers to enhance their research impact)
- Using Twitter in university research, teaching, and impact activities (LSE Impact Blog)
- A defense of academic Twitter (Inside Higher Ed)
- Get found - optimize your research articles for search engines (Elsevier)
- Writing for SEO (Wiley)
- Social Media for Academics (book, available in UWL Library)