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Student’s brilliant plan creates opening at major food and drinks manufacturer

A Claude Littner Business School (CLBS) student who devised a ‘brilliant’ plan to boost exports has been snapped up by a food and drinks company in west London.

Roberto Zanchi, who recently graduated in BA (Hons) Business Studies, has won an internship at Appy Food and Drinks as a result of his work in helping the award-winning manufacturer to formulate an international export plan for distributing its healthy products to overseas markets.

Roberto was among 102 students who took advantage of the School’s strong links with industry to create export plans for Appy as part of their final-year assessments. This innovative educational approach by CLBS is an alternative to traditional assignments and provides undergraduates with a valuable opportunity to tackle real-world business issues which companies in the west London region face.

The Appy team was impressed by the attention to detail in Roberto's plan, the breadth of his analysis and highly professional presentation skills.

Internship-holder Roberto said: ‘I thoroughly enjoyed this part of the course and learned a lot which has academically and professionally benefited me. Studying at CLBS has helped me develop a comprehensive understanding of how international business works.’

Entrepreneur Bobby Patel – founder of Appy Food and Drink – said: ‘Roberto’s research was accurate and the interpretation of the data was very interesting. We appreciate individuals who can identify problems and give a focused analysis; this is one of the hardest things to do and he did it brilliantly.’

Chandra Bhasham, International Business module leader, said: ‘Our talented students excelled at this project of grappling with a real-world business challenge. Thank you to Bobby Patel for his valued support which nurtures their talents.’

Find out more about the Claude Littner Business School. Check out the School on Twitter: @UWL_CLBS