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Marketing mission for student who impressed the Mayor of London

A UWL student is using his marketing skills to spread the word about improving London’s environment, after impressing the Mayor of London’s team at City Hall.

Oluwaseun Akinniranye, 22, a Business Studies with Entrepreneurship student with the Claude Littner Business School, has been selected from among 300 applicants to undertake a six-month internship with The Mayor’s Entrepreneur scheme – which involves promoting a competition to design a product or service which cuts carbon emissions in the capital city. 

He will now be on a mission to attract entries to the contest by promoting it on the university’s campus sites. He hopes to attract high-quality ideas via an advertising campaign which is set to launch next week.

Oluwaseun said: ‘I’m delighted because I really wanted to be involved in this. I’m happy the Mayor’s team saw something in me to pick me for the internship scheme and now I’ve created a campaign to tell people they can create something good. So far the response has been positive. I’m proud to represent my university as a foundation student and also helping the environment is a great cause.’

Deputy Mayor for Environment and Energy, Shirley Rodrigues, said: ‘My congratulations to Oluwaseun for being selected for an internship as part of The Mayor’s Entrepreneur programme. 

‘These creative young people will have the opportunity to gain a deeper understanding of the environmental challenges facing the capital and help shape innovative solutions which could make a big difference to Londoner’s lives.’

Now in its sixth year, The Mayor’s Entrepreneur scheme seeks to identify business ideas to improve the capital city from among students and recent graduates. The focus is on bright ideas which make the environment a cleaner, safer and better place. Previous winners of the challenge include a method for turning coffees grounds into biofuel and one for putting chicken feathers to use as insulation.

Find out more out about The Mayor's Entrepreneur. Check out the Claude Littner Business School on Twitter: @UWL_CLBS