BA (Hons) Fashion Promotion and Imaging with Foundation Year


Course summary

This course still has places available in Clearing for September 2018 entry. Please call our free hotline to apply.

OverviewCatwalk model
This course has been designed to provide you will the skills required for a career in fashion promotion and image creation. You will learn all the key skills needed to be successful in this area, whist exploring the practice from a cultural context and gaining an understanding of how this function interconnects with the fashion industry as a whole.

Why choose this course?
You will hone your functional understanding of visual promotion and communication, focusing on its application for the fashion industry.  You will explore and develop key skills including photography, styling and PR, whist continuing to cultivate your own communications style through workshops designed to enhance your professional knowledge. A selection of pathway choices allows you to tailor the course to your individual career aspirations.

On completion of this course, you will have a full understanding of how the fashion industry uses visual media to inform, inspire, and engage with its audience to convey a consistent brand message.

Your second year will provide you with the opportunity to work for a company as part of an internship, or to work freelance helping you develop enterprise skills. The essential work experience element of this course will prepare you for a professional future within your chosen area of fashion promotion, styling and image creation.

Throughout the course you will develop a number of important skills to help you in the exciting fast paced industry, such as:
  • communication in fashion
  • PR communications
  • global awareness.
You will also have the chance to work on live industry led briefs and both internal and external promotional events.

Academic and support staff are all active practitioners with 'real life' knowledge and experience. The university has an extensive range of professional equipment on site which you will have access to. There will also be a number of off-site trips and visits that are planned to enhance your development in this field.

This is a career-focused course, with many chances to enhance your learning with real-life industry experiences including:
  • work placements
  • collaborative opportunities
  • live briefs.
Career and study progression
Your degree will give you the platform you need to begin your career in the exciting and fast-paced fashion industry. With this degree, you will be able to embark into a role as fashion stylist, PR, photographer, copywriter, journalist or blogger, with many transferrable skills to fully prepare you for a well-rounded start in the world of fashion.

We offer a culture that strongly reflects fashion contemporary practice. You will benefit from teaching and professional support staff practising in industry, as well as UWL’s links with fashion industry partners. After graduating, popular careers include: 
  • fashion stylist
  • PR officer / manager
  • fashion event planner
  • fashion photographer
  • fashion journalist / blogger.
You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.

We have a wide range of postgraduate courses offered by the London School of Film, Media and Design. See our postgraduate courses page to view all the courses on offer.

Careers support
Our degrees are designed to help you find the career that’s right for you. 98% of our graduates are in work or further study within six months of graduating. 

With our desirable West London location, we have strong links with many national and multinational organisations such as the BBC, Hewlett-Packard (HP) Ltd, Middlesex Law society and the Savoy Education Trust. We have a strong track record of providing valuable work placements and we also provide hands-on experience at the University through our Student Ambassadors’ scheme.

Many of our staff have successful backgrounds in relevant industries and can advise you on how to kick-start your career. Our careers service will also help you realise your potential by offering specialist advice and guidance on a wide range of careers issues, including:
  • CVs
  • job hunting
  • recruitment and selection procedures
  • further study.

We are The Career University.

How will the course be assessed?

Foundation year
0% written exam, 0% practical exam, 100% coursework

Year one
0% written exam, 0% practical exam, 100% coursework

Year two
0% written exam, 0% practical exam, 100% coursework

Year three
0% written exam, 0% practical exam, 100% coursework

Course detail

Studying with us
The foundation year modules are aimed at promoting your individual learning needs. Through out the foundation year you will attend tutor group sessions and one to one sessions. You will assess a range of materials in a variety of formats as well as improve your research skills  through a variety of approaches, methodologies and ethical aspects of creative based research. You will be encouraged to present your research findings evidencing your ability to analyse and synthesise findings, whilst developing skills relevant to pursuing further academic study.

In your first year, you'll be introduced to the vast range of University facilities available to you, through a series of technical and digital workshops. You will develop technical, theoretical and conceptual skills, which will provide the solid underpinning from which to explore your desired area of expertise within the fashion industry.

Your second year will see you develop your ability and confidence to work more independently in your preferred specialism. You will select the pathway in which you wish to focus your future career and have the opportunity to gain ‘real-life’ experience through an industry placement. You will also have the opportunity to work on a live brief to further progress your personal style and direction of study.

Close up of garment

The third year will see you gain increased individuality as you develop concepts geared towards your Final Major Project. With a specific focus on your chosen pathway, you will deliver your definitive assignment in the style of a portfolio and exhibition to an external audience including industry experts.

What modules will I study as part of my course?

Foundation year (Level 3)
  • Contextual Studies in Media and Design
  • Creative Research Media and Design
  • Creative Sectors in Media and Design
  • Foundation Major Project
  • Academic Performance
  • Personalised Learning
Year one (Level 4)
  • Visual Communication in Fashion
  • Digital Skills
  • Fashion Forecasting and Contemporary Culture
  • Introduction to Fashion Promotion and Branding 
  • Fashion Media and PR
Year two (Level 5)
  • Fashion Promotion in Professional Practice
  • Fashion Photography and Styling 
  • Entrepreneurship and Career Development 
  • Internship / Industry Mentored Project
  • Creative Brand Communications 
  • Immersive Fashion Experience 
Year three (Level 6)
  • Fashion External Brief and Visual Concepts  
  • Research Planning and Portfolio Development
  • External Pitch and Presentation
  • Final Major Project

Entry requirements

72 UCAS tariff points from Level 3 qualifications.

These can include:

  • A Levels at grades B, C or D, D and D, or above
  • BTEC Extended Diploma with Merit, Merit, Pass
  • Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Mature applicants (aged 21+): If you do not hold the above qualifications but possess relevant work experience, you are invited to apply. Your application will be considered on an individual basis.

International entry criteria

International students need to meet our English language requirement at IELTS 5.5 or above and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications. Please visit to check for local equivalencies.

We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our English Language courses


Fees for home and EU students

Main fee

Fees for overseas students

Main fee
Find out if you are a home or overseas student.


Help with funding is available to a range of students, whether you are studying full or part-time, in your home country or overseas.

You may be eligible for a student loan to cover the cost of tuition fees or a maintenance loan to support you during your studies. Additional funding is available to some types of students, such as those with dependants, disabled students and more. Find out more about applying for student loans and other funding options.

Please note fees are paid for each year of study unless otherwise stated. You will be required to re-enrol and pay fees at the beginning of each academic year. Fees may be subject to government regulations on fee increases. Future inflationary increases will be applied to each subsequent year of the course, subject to government regulations on fee increases.

How to apply

Apply for this course

UK and EU students

Apply for this course at when UCAS applications are open, from the previous September until June (see dates). You will need our institution code W05 and the UCAS code given on the right hand side of this page.

If the UCAS deadline has passed, you can apply through Clearing by calling our hotline on 0800 036 8888 (or +44 8231 2468). Clearing takes place over the summer months (July to September).

If you are making an early application, before UCAS has opened, you can apply directly to the University by clicking the red 'apply now' button above. You should also use this button to receive specialist information if you are applying for Nursing and Midwifery courses.

More about how to apply to the University of West London.

Please also read our student terms and conditions.

International students

Apply at or you can apply to study this course using our online application system.  Simply click the red ‘apply now’ button above.

You can also review the relevant information about the qualifications we accept from your country and our English language requirements, as well as details about your visa application.

More about the application process for international students.

Please also read our student terms and conditions.


During the course

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