BA (Hons) Event Management with Placement

Course summary

The BA Event Management degree has been designed to provide you with a detailed background knowledge and understanding on the complexities of this varied industry sector. It also aims to make you aware of the wide range of opportunities that exist in this growing career sector; to furnish you with the necessary skills to embark on your chosen career path in events management after graduating.

Our established links with event industry associations such as Meeting Professionals International (MPI), the Event and Visual Communication Association (EVCOM), the International Live Events Association (ILEA), and the Association for Events Management Education (AEME) gives you networking opportunities for work experience and career development.

Student Standing next to a presentationWhy choose this course?
The course combines academic insights with industry practice, to ensure you are not only knowledgeable about key issues affecting events, but also that you know how to plan and organise them. 

You will work at an events-related employer in the UK or overseas. You must complete 40 weeks or a total of 1,400 hours of work and you will be assessed through a work in progress report. This report contributes to the assessment for the Service Industries Dissertation / Business Project module. 

The course will develop and nurture your understanding of the main operators and influences on this dynamic and fast moving industry. The current issues will be fully explored, allowing you unparalleled insight to the industry and its consumers. You will also experience the industry at first hand via work accreditation or through part time work opportunities, which will help increase the value of your qualification significantly.

Throughout the BA Event Management course at UWL, you will be involved in planning and organising events as part of your coursework. This will provide you with valuable experience in planning delivering successful events, through coursework assessments and as part of the required work-based learning. This experience will integrate all areas of event management including Operations and Logistics, Public Relations, Marketing, Sponsorship, Creative Design and Technical and Production expertise.

London, as capital of the UK, is one of the world’s premier destinations and headquarters to some of the leading international companies and event agencies. 

The variety and multitude of events staged in London, is considerable and covers just about every event you can think of; from the staging of promotional and V.I.P events such as fashion shows and film premieres to large-scale themed weddings and parties, charity fundraising events, sports tourism, corporate events and outdoor events. 

A simple typology of events throws up a considerable range of event types such as:

  • corporate events and exhibitions
  • gala dinners and banquets
  • festivals and concerts
  • carnivals and fairs
  • conferences and seminars
  • product launches and roadshows
  • fashion shows
  • celebration events ie: Weddings, Christenings
  • themed parties
  • cultural events
  • sporting events
  • fundraising events
  • pop–up events.

Studying at UWL puts you in prime position to gain first-hand exposure to the events industry. Our central location and extensive industry connections will link you to paid work experience opportunities and frequent sessions with industry guest speakers, allowing you to start to build useful contacts and develop your personal brand within this exciting industry.

A group of people sitting on steps

Teaching and learning has been designed with the student in mind to provide a foundation for the work environment. You will complete a range of:

  • client briefs
  • work-based case studies
  • risk assessments
  • design presentations
  • essays
  • project work
  • team work
  • live event projects
  • client bidding
  • workshops
  • industry reports

All supported by academic research. 

Career and study progression
With a core understanding of the intricacies of event management and exposure to an array of events across London, you will gain both specific and transferable skills for a range of careers in international or UK events management.

The course will prepare students for a successful career in the events and hospitality industries, by discussing the various career paths that exist, facilitating off-site visits in the industry and evaluating key skills, pay scales and progression routes within this sector.

On completion of the course, you may also wish to undertake postgraduate study to specialise in a subject already studied, or to explore a complimentary discipline.

For more details, please see the Career and study progression section.

How will this course be assessed?

Year one
0% written exam, 33% practical exam, 67% coursework

Year two
16% written exam, 16% practical exam, 68% coursework

Placement Year
100% coursework

Year three
0% written exam, 0% practical exam, 100% coursework

Course detail

Your modules will give you the foundation needed for management-level roles, from operations and logistics to finance and marketing. You will also have the option to specialise in a specific sector of the events industry through your optional modules.

Your work placement usually commences at the end of your second year of study. You will work at an events-related employer in the UK or overseas. You must complete 40 weeks or a total of 1,400 hours of work and you will be assessed through a work in progress report. This report contributes to the assessment for the Service Industries Dissertation / Business Project module.


Year one (level 4)

  • Event Planning
  • The Event Environment
  • Academic Development and Employability
  • Event Operations and Logistics
  • Principles of Management and Leadership
  • Introduction to Accounting and Finance

Year two (level 5)

  • Applied Events Management
  • Managing Human Resources
  • Sales and Marketing
  • Production of Events
  • Research Methods for Managers

Plus one option from:

  • Corporate Events
  • Managing Sports Events
  • Celebration Events
  • The Music and Live Events Industry
  • Restaurant and Management of Functions
  • Understanding Business Tourism
Year three
  • Work placement

Year four (level 6)

  • Event Impact, Legacies and Regeneration
  • Strategic Management
  • Contemporary Issues and Management of Change
  • Service Industries Dissertation or Business Project

Plus one option from:

  • Strategic Event Communications
  • Events and The Social Sciences
  • Entrepreneurship and Small Business
  • Risk Management
  • Managing the Events Venue
  • Managing the Event Workforce
  • Strategic Food and Beverage Management
  • Special Interest Tourism

Entry requirements

112 UCAS tariff points from Level 3 qualifications.

These can include:

• A Levels at grade B, B and C, or above
• BTEC Extended Diploma with Distinction, Merit, Merit
• Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Mature applicants (aged 21+): If you do not hold the above qualifications but possess relevant work experience, you are invited to apply. Your application will be considered on an individual basis.

Level 5 entry
If you wish to enter directly at level 5 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 120 undergraduate credits at level 4 or a CertHE in a related subject area.

Level 6 entry
If you wish to enter directly at level 6 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 240 undergraduate credits (at level 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.


Fees for home and EU students

Main fee

Fees for overseas students

Main fee
Find out if you are a home or overseas student.


Help with funding is available to a range of students, whether you are studying full or part-time, in your home country or overseas.

You may be eligible for a student loan to cover the cost of tuition fees or a maintenance loan to support you during your studies. Additional funding is available to some types of students, such as those with dependants, disabled students and more. Find out more about applying for student loans and other funding options.

We also offer a range of scholarships and bursaries to help you. Scholarships in the 2017 - 18 academic year included:

  • Full Time Undergraduate Bursary: a £3,000 award for new undergraduate students.
  • Path to Success Scholarship: a £4,000 award for students on a four-year degree course with a foundation year. 

Other scholarships are also available, including awards for specific subjects. Find out more and check your eligibility.

* Please note that scholarships and bursaries described in the video above were available at the time of filming in autumn 2017. Full details of scholarships for the 2018 - 19 academic year will be published shortly.

Please note fees are paid for each year of study unless otherwise stated. You will be required to re-enrol and pay fees at the beginning of each academic year. Fees may be subject to government regulations on fee increases. Future inflationary increases will be applied to each subsequent year of the course, subject to government regulations on fee increases.

How to apply

Apply for this course

UK and EU students

Apply for this course at when UCAS applications are open, from the previous September until June (see dates). You will need our institution code W05 and the UCAS code given on the right hand side of this page.

If the UCAS deadline has passed, you can apply through Clearing by calling our hotline on 0800 036 8888 (or +44 8231 2468). Clearing takes place over the summer months (July to September).

If you are making an early application, before UCAS has opened, you can apply directly to the University by clicking the red 'apply now' button above. You should also use this button to receive specialist information if you are applying for Nursing and Midwifery courses.

More about how to apply to the University of West London.

International students

Apply at or complete our application form for international students. We have an online application form or you can download the print version.

You can also review the relevant information about the qualifications we accept from your country and our English language requirements, as well as details about your visa application.

More about the application process for international students.

During the course

What our students say

Jobs and placements

Career and study progression

Employers in the events industry express the need for professionals possessing a combination of practical and theoretical skills. In addition, employers recognise the merits of diverse skills in marketing, HR, operations and finance, all of which are developed whilst studying for an events management degree.

By developing a strong management background in the context of events management, you will also gain transferable skills that you will be able to apply to a range of careers including:

  • Event Organiser
  • Event Planner
  • Fundraising Officer
  • Festival Manager
  • Event Designer
  • Event Logistics Manager
  • Venue Manager
  • Event and Project Coordinator
  • Event Client Coordinator
  • Event Assistant

In addition, many graduates have gone on to start their own successful events business with support from the University.

Study progression

We have a wide range of postgraduate courses offered by the London Geller College of Hospitality and Tourism. See our postgraduate courses page to view all the courses on offer.

Careers support

Our degrees are designed to help you find the career that’s right for you. 97% of our graduates are in work or further study within six months of graduating.

With our desirable West London location, we have strong links with many national and multinational organisations such as the InterContinental Hotels Group, The Savoy, Thomas Cook Travel, Cobra Beer, and the Royal Palaces. We have a strong track record of providing valuable work placements and we also provide hands-on experience at the University through our Student Ambassadors’ scheme.

Many of our staff have successful backgrounds in relevant industries and can advise you on how to kick-start your career. Our careers service will also help you realise your potential by offering specialist advice and guidance on a wide range of careers issues, including:

  • CVs
  • job hunting
  • recruitment and selection procedures
  • further study.

We are The Career University.