Advertising and PR course announces industry initiatives

The London School of Film, Media and Design’s BA (Hons) Advertising and PR course announced its industry initiatives for the autumn semester, 2017. Course Leader Kristin Brewe stated, "As a course committed to keeping students on top of best practice, these initiatives continue to ensure that our students are ready for success both during their studies and on graduation."

The Art of Perception by Robert LeafStudents were welcomed back for the first week of teaching with the second year of the course's Major Speaker Series. The inaugural talk in the series featured industry legend, Bob Leaf, author of "The Art of Perception." The CEO of Robert S. Leaf Consultants Ltd and former Chairman of Burson-Marsteller provided students with an insightful account of his career in PR, along with tips on succeeding in today's fast-paced communications industry.   

In the weeks to come, students will also hear from:

  • Maria D’Souza (Content Partner at MEC Wavemaker and industry advisor to the course)
  • Mark Lloyd (Creative Director at Anthem Global).
  • Sukey Parnell (acclaimed photographer)
  • Marianne Waite (Senior Brand Consultant and Founder of ThinkDesignable, will also speak to students as a part of the series).    

In addition to benefiting from industry know-how through the Major Speaker Series, students will get first-hand experience working on live briefs with industry partners. Third-year students start the year working with The Museum of Brands, Packaging and Advertising, while second year students will be working on a project for menswear designer, Simon Carter. To accomplish their briefs, third-year students will use media intelligence software provided by Cision/Gorkana and get coaching from thought leaders at MEC.

Kristin added, "Our new BA (Hons) Advertising and PR course has already seen students lead communications for start-ups and secure sponsorship deals for their own projects from major brands - well before graduation. The support of our Industry Advisory Board, alumni, and guest speakers is critical to ensuring our students' continued success, whether that's in terms of starting fulfilling careers, launching their own businesses, or winning awards."

Indeed, the school year started off in a celebratory fashion, when students Kate Murek, Patrick Matheson, and Zubeir Bheekharry won YCN commendation for their work and celebrated with other top students from UK universities at the YCN student awards festivities at the Barbican. Said Kristin, "I am not surprised that our students are among the very best – with their innate talent and the fantastic industry support they receive, there’s really no stopping them."