UWL Advertising and PR students work on London Transport Museum event
Intro
London Calling is a London Transport Museum Late event that aims to welcome those new to the city, particularly university students. Taking place this autumn 2023, the evening event will feature a scavenger hunt, creative workshops, talks, drinks and music. Those attending are invited to take part in a fancy dress competition and dress up as their favourite London Underground stations.
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The event’s fun, interactive agenda has been co-created with the help of UWL’s BA (Hons) Advertising and Public Relations and Media and Communications students, who worked on event concepts as a part of their Campaigns module. Cassandra Delaunay, Charlotte Schmitt, Conor Leahy, and Sutton Radcliffe won the initial pitch battle. Then, over the summer, Charlotte was joined by Gabriela Castro and Simona Badea to form a steering group that helped advise the museum on event programming and promotion.
The UWL student steering group has been invaluable in shaping the event. Their contributions have been brilliant!”
said Molly Barker, Adult Programmes Learning Officer at London Transport Museum.
Kristin Brewe, Course Leader for Advertising & Public Relations at LSFMD said:
It is excellent community partners like London Transport Museum that give our hard-working students the chance to see their skills in action.”
It’s very exciting to get a ‘behind the scenes’ view of how London Transport Museum creates and promotes its events! I’m grateful to be involved in the project,”
Level 6 Media and Communications student Charlotte Schmitt said.
I gained a lot of real-world industry experience from working on this project and can’t wait to see it come to life,”
added Level 6 Advertising & Public Relations student Simona Badea.
Drawing on my own experience to help other London newcomers get to know London as I have, has been a great and fun professional experience,”
said Gabriela Castro, a Level 5 Advertising and Public Relations student who is from the United States.
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