• Undergraduate

Business Analytics BSc (Hons)

Register for open day
Register for open day
Overview

Overview

Why study at the University of West London?
  • Ranked 30th university in the UK - The Guardian University Guide 2025
  • Our Business and Management courses are ranked #1 in London for modern universities - The Guardian University Guide 2025
  • Number 1 London university for overall student satisfaction - National Student Survey 2024**
  • Best university for Student Experience and Teaching Quality in the UK - The Times and Sunday Times Good University Guide 2024
Why study this course?

Our BSc Business Analytics degree is designed for students who want to excel in the expanding industry of data-driven decision-making within the business sector. 

Intersecting the fields of data analysis and business strategy, the course explores a range of analytical techniques for interpreting and leveraging the data that drives organisational success.

You will learn to apply these analytical methods to real-world issues in areas like marketing and operations while hands-on projects, case studies, and simulations will provide important practical experience.

Join us and develop the skillset and knowledge needed to thrive in the data-driven landscape of modern business.

A business analytics student inspects some data

Select your desired study option, then pick a start date to see relevant course information:

Study options:
We support flexible study by offering some of our courses part-time or via distance learning. To give you real world experience before you graduate, we also offer some courses with a placement or internship. All available options are listed here. Your choices may affect some details of your course, such as the duration and cost per year. Please re-check the details on this page if you change your selection.
With Foundation Year
Duration: 4 years

Start date:

If your desired start date is not available, try selecting a different study option.

Why study Business Analytics with us?

Why study Business Analytics with us?

A collage of students

What our students say…

The connections the university has provides links for its student to meet prospective employers and know more about what it takes to make it in the industry. The teachers are specialised in their fields to ensure we get the most out of every single bit of text we go over. Classes are not blank with just words on paper, we have a selection of activities and seminars too.

Yara ElAggan
Next
Lifelong careers support from the UWL Careers Service.
Graphic advising on-site Macs and PC Labs
Get Ahead with Industry Focused Teaching
Access to Perlego
Course detail & modules

Course detail & modules

Our BSc Business Analytics course aims to equip you with the necessary skills to thrive in the data-driven business world.

Covering a wide range of analytical techniques, the curriculum is designed to build proficiency in data interpretation, statistical analysis, and leveraging business intelligence tools.

The course’s emphasis on practical skills and real-world application will teach you how to make data-driven decisions that drive business success.

On our BSc Business Analytics degree, you will benefit from:

  • interdisciplinary learning: the course integrates business with data analysis, preparing you to apply analytical methods to solve real-world business problems
  • expert staff: learn from experienced faculty members who bring a wealth of industry knowledge and academic expertise
  • industry connections: through guest lectures, networking events, and internship opportunities our strong industry ties provide real-world exposure
  • projects: participate in projects that allow you to work on complex business problems, presenting your findings to industry professionals.

Facilities

You will enjoy access to our dedicated labs that are equipped with software and tools and offer a collaborative environment to work on projects and research. Our library provides extensive resources, including industry journals, databases, case studies and more.

Compulsory modules

  • Principles of Management

    This module has been designed to give you a basic understanding of organisations with emphasis on conceptual and interpersonal skills, an overview of the challenges that arise for managers in organisational settings, and to provide you with an introduction to the concepts and theories that can be useful in facilitating effectiveness.

  • Professional Skills

    In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation. 

  • Quantitative Methods

    The module aims to provide an understanding of the role of data analysis in business and finance. Develop basic analytical and numerical skills into an ability to approach and solve business problems and develop the ability to interpret numerical results as an aid to decision-making.

  • Introduction to Economics

    The aim of the module is to help you to develop an awareness of the economic environment in which business operates, within a local, national and international context.

  • Employability Skills

    In this module, you will develop the personal and professional skills to prepare you for the world of work and understanding the concept of employability; reflecting on your career journey; and developing an active LinkedIn profile. The module will link closely with the other modules delivered during the semester and will help you to prepare for your future career and grasp core business theory.

  • Analysis of Real World Issues

    The aim of this module is to enable you to critically evaluate the challenges faced by organisations in today’s perplexing business environment nationally and internationally. Furthermore, this module will allow you to critically examine the type, nature and gravity of those challenges and create an organisation which is flexible and fluid to adopt to those challenges.

Compulsory modules

Compulsory modules

Compulsory modules

  • Principle of Management

    This module has been designed to give you a basic understanding of organisations with emphasis on conceptual and interpersonal skills, an overview of the challenges that arise for managers in organisational settings, and to provide you with an introduction to the concepts and theories that can be useful in facilitating effectiveness.

  • Professional Skills

    In this module, you will learn to outline academic writing skills and presentation skills, show effectively working with others towards the completion of a task (teamwork skills), present skills in oral and written communication in the business environment, as well as duplicate the importance of business etiquette and the importance of rules and values in an organisation. 

  • Management in Practice

    In this module, you will develop job-specific knowledge and techniques needed to proficiently perform work tasks. You will also practise and improve the ability to work well with other people individually and in a group. Additionally, you will have the opportunity to practise taking a managerial approach to thinking and conceptualising about abstract and complex situations.

  • Principles of Analytics

    The aim of the module is to introduce you to the fundamental principles of analytics, focusing on descriptive statistics, spreadsheet skills, and data analysis techniques. By the end of the module, you will be equipped with the foundational knowledge and skills necessary to identify, capture, and evaluate business opportunities through data-driven approaches. 

  • Employability Skills

    In this module, you will develop the personal and professional skills to prepare you for the world of work and understanding the concept of employability; reflecting on your career journey; and developing an active LinkedIn profile. The module will link closely with the other modules delivered during the semester and will help you to prepare for your future career and grasp core business theory.

  • Analysis of Real World Issues

    The aim of this module is to enable you to critically evaluate the challenges faced by organisations in today’s perplexing business environment nationally and internationally. Furthermore, this module will allow you to critically examine the type, nature and gravity of those challenges and create an organisation which is flexible and fluid to adopt to those challenges.

Compulsory modules

  • Marketing Theory and Practice

    In this module, you will learn to evaluate and discuss marketing terminologies, principles, classifications, theories/concepts and orientations. You will have to assess the macro and microenvironment in which the marketing manager operates in, applying marketing theories (PESTLE, SWOT and Porter's Five Forces) to given scenarios. As well as reviewing the type of information required for marketing decision-making through marketing research and marketing information systems.

  • Advanced Presentation and Communication Skills

    In this module, you will be able to explore how to communicate in a professional environment both verbally and in writing and will deliver enhanced skills in public speaking and presenting.

  • Business Negotiations in Practice

    In this module, you will have to examine the effect of the external environment and firm related factors on the negotiation process.

     

  • Business Analytics and Decision Making

    The aim of the module is to equip you with advanced knowledge and skills in business analytics. You will delve deeper into understanding decision-making models and how business analytics can support and influence these decisions. The module will also cover techniques for measuring association, including correlation and regression, as well as methods for collecting data through sample surveys.

  • Business Intelligence

    The aim of the module is to equip you with the knowledge and skills required for applying a variety of business intelligence techniques and to familiarise you with business intelligence software systems used to support data-driven decision-making processes.

  • Organisational Behaviour

    On this module you will gain critical knowledge of how organisations work, and how individuals and groups affect organisational success or failure. You will explore the emerging workplace realities of self-leadership, networks, knowledge management and virtual teams, as well as organisational learning and working within culturally diverse work-place communities.

Compulsory modules

  • Business Analytics Final Project

    Completed across two terms, this module will provide you with the opportunity to conduct a substantial research project applying analytics techniques to real-world business problems. 

    The module will guide you through the process of identifying a research topic, formulating research questions, applying analytics methodologies, and presenting findings. It will emphasize integrating theoretical concepts with practical applications and developing effective communication skills.

  • Business Sustainability and Social Responsibility in Practice

    In this module, you will critically analyse the drivers of enterprise and wealth creation from the perspective of their ethical implications. You will also investigate changing approaches and attitudes to sustainability and corporate social responsibility. Additionally, you will have to critically evaluate frameworks for the discussion of business ethical issues and the use of tools for managing business ethics.

  • Data Visualisation

    The aim of this module is to provide you with a comprehensive understanding of principles and practices related to data visualisation and dashboard design. You will learn how to effectively communicate insights derived from data analysis through visual representations and interactive dashboards.

  • Forecasting Analysis and Business Optimisation

    The aim of the module is to provide you with an in-depth understanding of forecasting analysis and business optimisation techniques, preparing you to effectively apply these methodologies in real-world business contexts. 

    Through theoretical learning and practical application, you will acquire the knowledge and skills necessary to address complex business challenges using optimisation algorithms and forecasting methods. 

  • Big Data and Data Mining

    The aim of this module is to introduce you to the fundamental concepts and techniques of big data analysis and data mining, focusing on practical applications in various domains. You will explore the interdisciplinary nature of data mining, drawing from statistics, machine learning, and computational intelligence to analyse large-scale datasets efficiently to derive actionable insights.

Entry requirements

Entry requirements

112 UCAS points required from level 3 qualifications

These can include:

  • A Levels at grade B, B and C, or above
  • BTEC Extended Diploma with Distinction, Merit, Merit
  • Access to HE Diploma
  • T Levels

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

 

Looking for BSc (Hons) Business Analytics with Foundation Year?

View Foundation Year course
Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry
To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry
To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

Looking for BSc (Hons) Business Analytics with Foundation Year?

View Foundation Year course
Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.
6.0 IELTS or above

You need to meet our English language requirement - a minimum of IELTS 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept. 

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents. 

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Looking for BSc (Hons) Business Analytics with Foundation Year?

View Foundation Year course
Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry
To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry
To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

Looking for BSc (Hons) Business Analytics with Foundation Year?

View Foundation Year course
Whether you are changing career or don't have the exact subjects and grades required for this course, you might want to choose this course with a foundation year. This will give you an extra year's study to prepare you for the standard degree programme, where you can go on to graduate with a full Honours degree. Follow the link to see full details of the course with foundation year.
Fees & funding

Fees & funding

{{ formatCurrencyValue(currentVariantData.field_p_cv_uk_eu_main_fee.name) }} per year*

Please note:

  • Fees for the 2026/27 academic year and onwards may be subject to Government regulation and change.
  • Tuition fees are charged for each year of your course. If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year.
  • If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront.
  • If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees, or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit. In recent years, hundreds of students have received our Full-time Undergraduate Student Bursary. We also offer a range of Business-related scholarships and bursaries. 

Funding your studies
{{ formatCurrencyValue(currentVariantData.field_p_cv_int_main_fee.name) }} per year*

Please note:

  • Fees for the 2026/27 academic year and onwards may be subject to Government regulation and change.
  • Tuition fees are charged for each year of your course. If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year.
  • If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront.
  • If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

International students - funding your studies

We offer scholarships for international students including International Ambassador Scholarships. 

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

 

Financial support for international students
Teaching staff

Teaching staff

Shafqat Abbas is smiling in front of a white background

Shafqat Abbas

Shafqat Abbas is a Senior Lecturer in business and finance. He is a professional academic with more than 10 years of experience in Higher Education. He has successfully delivered and led different business courses at various levels. His expertise covers various practices in international business management, finance and accounting, teaching, assessing, supervising and internal & external quality assurance processes. He had also worked for other colleges and universities, including the London School of Science and Technology, Bloomsbury Institute London, and the University of Bedfordshire.

His areas of expertise are finance and management subjects. His current research interests involve Corporate Governance, Finance, Money and Capital markets, and Corporate Law.

Before starting his professional academic journey, he worked in the banking industry, in both local and international banks, including the Royal Bank of Scotland UK, as a (KYB) Business Analyst.

In my opinion;

Universities are the centres of research and innovation; attending a university can expose you to cutting-edge ideas and technology. University education is an essential investment in your future that can have far-reaching benefits, both personally and professionally. 

Shafqat Abbas is a Senior Lecturer in business and finance. He is a professional academic with more than 10 years of experience in Higher Education. He has successfully delivered and led different business courses at various levels. His expertise covers various practices in international business management, finance and accounting, teaching, assessing, supervising and internal & external quality assurance processes. He had also worked for other colleges and universities, including the London School of Science and Technology, Bloomsbury Institute London, and the University of Bedfordshire.

His areas of expertise are finance and management subjects. His current research interests involve Corporate Governance, Finance, Money and Capital markets, and Corporate Law.

Before starting his professional academic journey, he worked in the banking industry, in both local and international banks, including the Royal Bank of Scotland UK, as a (KYB) Business Analyst.

In my opinion;

Universities are the centres of research and innovation; attending a university can expose you to cutting-edge ideas and technology. University education is an essential investment in your future that can have far-reaching benefits, both personally and professionally. 

Study & career progression

Study & career progression

A man presenting during a meeting whilst using a Mac laptop

Graduates of our BSc Business Analytics degree are well-prepared for a range of career paths. Potential jobs for business analytics graduates include: 

  • data scientist 
  • management consultant 
  • data analyst 
  • business analyst 
  • financial analyst 
  • marketing analyst 
  • business intelligence 
  • data architect 
  • data engineer 
  • market researcher 
  • operations manager 
  • operations research 
  • statistician 
  • database administrator 

Further study that can be undertaken upon course completion in fields such as MSc Business Analytics, MSc Data Analysis, MSc Marketing Analysis, MBA. Alternatively, you could develop a related specialism or explore a new area on one of our postgraduate courses.

How to apply

How to apply

Search for courses

Important notes for applicants

Disclaimer

*Modern universities - defined as higher education institutions that were granted university status in, and subsequent to, 1992.

**The National Student Survey 2023 and 2024 - Average of answers to all questions by registered student population. Excludes specialist institutions.

Testimonials - our students or former students provided all of our testimonials - often a student from the course but sometimes another student. For example, the testimonial often comes from another UWL student when the course is new.

Optional modules - where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.

Videos - all videos on our course pages were accurate at the time of filming. In some cases a new Course Leader has joined the University since the video was filmed.

Availability of placements - if you choose a course with placement/internship route we would like to advise you that if a placement/internship opportunity does not arise when you are expected to undertake the placement then the University will automatically transfer you to the non-internship route, this is to ensure you are still successful in being awarded a degree.