The University of West London (UWL) is set to launch a record label with distribution to be provided by AWAL in a major new collaboration.  

The label, set to be officially launched in September, will not only offer student musicians a unique space to release new music, but offer invaluable industry experience to UWL’s BA Music Management students who will work directly with the signed artists.

The label is the first of its kind to help new artists gain access to global streaming platforms through student management as they navigate the professional side of the industry while they study.

It will also allow for widespread collaboration with mixing and recording students from UWL’s London College of Music, and video-makers and photographers from the London School of Film, Media and Design.

Professor Anthony Woodman, Deputy Vice-Chancellor at UWL, said:

This is an incredible opportunity for UWL to be at the heart of the creation and distribution of new music in an industry-leading initiative.

We have so much talent here at the University, not just in our performers and musicians, but across all areas of recording and management. This deal with AWAL will not only celebrate that by promoting music by our students, but allow them to be part of a competitive industry as they study.  

Offering direct and relevant experience is key to all of our courses, and this is another way that we are supporting and nurturing our students as they launch rewarding careers in the music industry.

AWAL has delivered success to independent artists globally, including Lauv, Tom Misch, Kim Petras, FINNEAS, and UWL graduate Little Simz.

All students taken on by the label will have all music distributed by AWAL onto streaming platforms, and be offered ongoing support in all areas of business activity.