Professor Dimitrios Rigas

Professor Dimitrios Rigas

Professor of Business Interactive Systems and Creative Technologies
The Claude Littner Business School
dimitrios.rigas@uwl.ac.uk

Professor of Business Interactive Systems and Creative Technologies at the University of West London.

  • Qualifications


    BSc (University of Aberystwyth), MPhil (University of Aberystwyth), PhD (Loughborough University)

Teaching

I support the Pro-Vice Chancellor (Research and Enterprise) in developing and implementing the research and enterprise agenda within the University by leading on strategic and operational initiatives.

Research

  • Research degree supervision

    Principal supervisor

    Multimodal Social Media Product Reviews and Ratings in E-commerce: An Empirical Approach. (Rajab Ghandour) - awarded March 2018

    Interactive Multimodal Branding in E-commerce: An Empirical Investigation. (Hammad Hussain) - awarded October 2019

    The Effect of Multimodal Metaphors on Social Media Platforms and their Impact on Consumer Purchase Decisions. (Nazish Riaz) - awarded September 2019