Kristin Brewe
With over two decades of experience in advertising and public relations for companies both large and small, Kristin shares her insights both as a lecturer at UWL and a speaker in industry. She is also a Fellow in the UK’s Higher Education Academy.
Kristin has led her own consultancy in the UK and the US, advising companies across a variety of sectors on marketing and advertising initiatives, focussing much of her practice on brand building for early stage start-ups. Kristin also served as the Marketing and Communications Director at the Internet Advertising Bureau UK, the British trade body representing the digital advertising industry.
Before relocating to London, Kristin spent a decade in San Francisco with Esurance, where she led the company’s creative, communications, and brand marketing efforts. Her award-winning work helped take the company from an unknown start-up to a consumer brand name. (The company was sold for $1 billion in 2011.)
In fact, Kristin’s passion for start-ups is what has brought her from industry to education, believing that students are our most valuable start-up brands.
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Qualifications
BA (University of Minnesota), MA (The George Washington University), PG Cert in Academic Practice (UWL)
Teaching
My passion for start-ups is what brought me from industry to education, believing that students are our most valuable start-up brands. I have led my own consultancy in the UK and the US, advising companies across a variety of sectors on marketing and advertising initiatives.
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Research and publications
Publications
Brewe, K. (June 1996) DeGaulle Smiles: France, the EC, and NATO. Journal of International Affairs.
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Conferences
March 2024 - TEDxUniversity of West London. Digital Dexterity, AI and the Future of Creative Comms. Available online.
February 2017 - Accelerator Academy. The Million Pound Question: Marketing Strategies for Start-Ups.
October 2016 – New Marketing Institute. Machine Learning – The Digital Skills Gap.
June 2016 – UWL Teaching and Learning Conference. Hold a Mirror to Nature: Diversity Education in the Classroom.
June 2015 - FFWD pre-accelerator programme. 'Shoestring: Marketing for Early Stage Start-ups.' London.
October 2013 - Chartered Institute of Marketing Seminar. 'The State of the Digital Ad Nation.' London.
June 2013 - Chartered Institute of Marketing Digital Marketing Conference. 'The State of the Digital Ad Nation.' Cambridge.
October 2008 - MarketTech. 'Mission Not Impossible: How Esurance Leverages the Social Web.' Baltimore.
November 2007 - Good & Green Conference. 'When Making Things Grow Helps Businesses Grow: A Case Study of Esurance’s Environmental Initiatives.' Chicago.
