Event Management BA (Hons)

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

This module explores talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA).

The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.

You will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. This module aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age. 

In this module, you will learn about the management of physical infrastructure and deployment of human capital represent two of the most significant roles of the modern-day event manager. You will explore the unique nature of venue and workforce management within an event context. It draws on a multidisciplinary approach to consider concepts from traditional fields such as facilities management, applying them in a 21st Century event environment. You will be provided with the key knowledge of important concepts in venue management and explore the specific unique nature of the event workforce. Additionally, this module will draw on a range of disciplines, such as facilities management, operations management, leadership and managing people. You can reflect on your academic studies in relation to your own experiences through the production of a CPD portfolio.

In this module, you will examine operational factors involved with event planning and delivery, including logistical requirements, for example, project management, destination knowledge; venue sourcing; conducting site inspections; supplier liaison; risk assessment; health and safety; administration and the invitation and registration process.

This module aims to provide you with an understanding of the needs and wants of both a corporate event attendee and the event organiser. This could enable you to respond effectively to a client brief; and equip you with professional presentation skills for both oral and printed communications

This module will help you develop an understanding of the specialised areas of live music events. This will enable you, as a future event professional, to understand the mechanics and responsibilities of working in this genre of events. 

You will initially produce a proposal report of their research idea and complete a set of research ethics forms in accordance with the University’s research ethics policy. Thereafter, you will work towards completing the research project with advice and guidance from the academic team. The project culminates in the submission of a capstone thesis which incorporates a thorough critical review of the literature, a detailed methodology outlining relevance and limitations, a critical analysis and discussion of the results and the critical evaluation of the outcomes of the work.

The module will enable you to demonstrate and explain core theories on strategic management and the use and application of analytics, which is integral to this. On completion of the module, you will be able to recognise and apply contemporary strategic management tools, as well as how analytics are used to interpret, inform and enable strategic decision making

You will explore the creative event design process in particular relation to experiential marketing events. It will provide students with knowledge of key principles in event design. This includes such concepts as sensory conception, designing experiences and eventscapes. This will allow you to develop skills in creative thinking, problem solving and team working. 

This module will take an explicit international approach. Tourism and Events will combine theory and practise which will address challenges and opportunities globally. You’ll examine the impacts and benefits globalization has on the tourism and events industry.

This module aims to enable you to differentiate between entrepreneurs, owner-managers, inventors and innovators and their principal characteristics, analyse the challenges and benefits of running one’s own business and the dynamics of sustaining creative business. Additionally,  this module will help you understand and engage with the concepts of entrepreneurship and enterprise in relation to event management.

The module aims to provide you with the key knowledge of important concepts in emergency planning and risk management. It will combine theoretical concepts with an opportunity to apply these to real-life through common exercises designed to develop resilience in organizations, such as Major Incident Scenarios and Table-top exercises.