Esports Management with Event Production BSc (Hons)

You will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. This module aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age. 

The module aims to provide you with broad knowledge and understanding of the theory and practice of research. It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.

The module aims to provide you with a comprehensive understanding of the key concepts, techniques, and skills involved in the production and delivery of esports events. Emphasising practical application and theoretical foundations, you will explore the dynamic landscape of esports production, gaining insights into the technical, logistical, and creative aspects of executing successful events. 

This module delves into the intricacies of esports event production, covering essential elements from planning and execution to post-event analysis. You will engage with industry-relevant technologies, explore event logistics, and develop critical thinking skills to navigate the challenges inherent in the esports production domain.

This module explores talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organisation. This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA).

The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organisation. This module aims to develop your understanding of the requirements for successful leadership and talent management in an ever-changing world.

This module aims to provide you with a comprehensive understanding of risk management, ethical considerations, and regulatory frameworks within the context of the esports industry. You will explore the unique challenges associated with esports and develop the skills necessary for effective risk mitigation, ethical decision-making, and compliance with relevant regulations. 

The module equips you with the knowledge and skills to navigate the complex landscape of risk, ethics, and regulations in the esports industry. Through theoretical exploration and practical applications, you will gain insights into the importance of responsible management in the fast-evolving world of esports.

This module aims to provide you with a comprehensive understanding of risk management, ethical considerations, and regulatory frameworks within the context of the esports industry. You will explore the unique challenges associated with esports and develop the skills necessary for effective risk mitigation, ethical decision-making, and compliance with relevant regulations. 

It equips you with the knowledge and skills to navigate the complex landscape of risk, ethics, and regulations in the esports industry. Through theoretical exploration and practical applications, you will gain insights into the importance of responsible management in the fast-evolving world of esports.

You will initially produce a proposal report of their research idea and complete a set of research ethics forms in accordance with the University’s research ethics policy. Thereafter, you will work towards completing the research project with advice and guidance from the academic team. The project culminates in the submission of a capstone thesis which incorporates a thorough critical review of the literature, a detailed methodology outlining relevance and limitations, a critical analysis and discussion of the results and the critical evaluation of the outcomes of the work.

This module explores the synergies between strategic management and data analytics. You will delve into strategic decision-making, leveraging data analytics to inform and enhance strategies in the dynamic esports industry. The module will equip you with advanced skills in strategic management and data analytics tailored to the esports sector, enabling you to make informed decisions, drive competitive advantage, and optimise organisational performance.

The module aims to cultivate a comprehensive understanding of managing the esports spectator journey and enable you to proficiently plan, execute, and assess the esports spectator experience, integrating event production principles with considerations for audience wellbeing. This module focuses on honing strategic skills in orchestrating immersive esports spectator experiences. You will explore the intricacies of event production in esports, emphasising audience engagement, and wellbeing. 

This module focuses on the integration of esports, event production, and management with a specific emphasis on agency, promotion, and consultancy aspects. You will explore the roles of agencies, promotion strategies, and consultancy practices within the esports industry. The module aims to equip you with advanced knowledge and practical skills in managing esports events, promoting esports initiatives, and providing consultancy services within the dynamic field of esports. 

The module aims to equip you with advanced knowledge and critical thinking skills to navigate and contribute to the rapidly evolving landscape of esports, integrating perspectives from event production and nutrition and wellbeing. You will critically analyse emerging trends, challenges, and opportunities in the esports industry, fostering a deep understanding of contemporary issues shaping the field.